> the OUTLAW story
Website developed and written by Kai Outlaw.
"I don't give a sh*t what it is,
SEND IT TO ME!"
— DAD
↓ scroll
> THE STYLE-WRITER
"there's only a handful of motherfuckers that do that." "You be THAT guy." — DAD
BOARDS
“We ain't heard nobody talk about how they took their unsponsored skateboarding son with a god given talent to spray-paint, and built an empire...”
> THE SKATER
"I didn't promote any of this." "i just supported it." — DAD
Four words
When Dad first found out Taj was style-writing, every instinct told him to make his son stop. However, what Dad couldn't overlook was Taj's raw talent, nor his passion for art, which he's had since he came out the womb. Dad couldn't tell Taj how to get better at style-writing. It's not something that can be coached. The only thing Dad could do is say, "SEND IT TO ME," because those words carry a level of expectation only Taj could know.
BOARDS
“Now remember, Taj is a whole different persona.”
ENEMY/ENEMYZONE
“SEND IT TO ME!”
The kid who couldn't put it down
Truly a skating purist, Taj spent countless hours honing his skills. It was only a matter of time before the backyard wasn't enough for him. The "NO SKATEBOARDING" sign feared Taj Outlaw because anywhere was his skatepark.
BOARDS
“Get that sh*t OUTLAW, represent the ATL.”
Obsessed with skateboarding in more than one way
Passion that transcends time.
The trick that set it off.
One frame, eight years
Eight years ago, Dad pulled a single frame from a video of his son skating and paid $30 to have it turned into a silhouette. He didn't even know what he was going to do with it — but something told him it needed to be made. That very logo, created eight years ago, commissioned by a father who believed in his son, is the same one we proudly stand behind at Outlaw Art Group. It never changed.
The Outlaws
The reason. The work on every board starts with him.
Site, edits, pre-press, supply chain.
BOARDS
“We're working with two genres that are extremely critical of the people that do them.”
Keeps the whole operation moving.
BOARDS
Saw it first. Backed it before there was anything to back.
BOARDS
“Often imitated, never duplicated.”
Outlaw was never just about putting Taj on. It’s about every skater and every style-writer nobody’s put on yet — the unsponsored, the ones with the talent and none of the co-signs. We know what one send it to me can do. This is ours — to all of you.
“I don’t care what anyone says, my big brother is the coolest dude I know”— Kai Outlaw
> the blackbook
ARE YOU
CRIMINALLY DOPE?
Prove it. Give up your email and we get you in the door 24 hours before the posers. Plus, you get a free wallpaper.
> the blackbook
YOU'RE IN.
24 hour early access unlocked. Welcome to the family.
> get in on series 01 while you can_